Our corporate magazine "UPstream" was awarded in the prestigious German Brand Award. We received the Winner title in the category "Storytelling & Content Marketing". This is a significant distinction and appreciation of the Nowy Styl team on the international arena.
A good story needs a perfect balance between words and images. Our aim is to publish the magazine, which combines involving content with attractive layout. The German Brand Award confirms the form and content of the magazine is a reliable tool for building the company image and thus contributes greatly to its business operations.
“UPstream” is the result of a joint effort of the internal editorial team at Nowy Styl. Although it started as printed material prepared for trade fairs, it has evolved to become a premium autonomous publication. Reportage was an important element of this evolution. Marketing content was replaced by stories describing phenomena observed where our branch meets with architecture, design, art and even fashion. This is how we came up with our own branded content, which served to build the image of Nowy Styl among professionals and fans of the abovementioned fields.
Authority in design, branding and innovation
German Brand Awards are hosted by the German Design Council, which includes an independent panel of experts and representatives of such sectors as commerce, the media and the world of design. The scope of the event as well as the renowned jury account for the international recognition and prestige of the awards.
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